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mjbizdaily.com
MJBizDaily explores an innovative trend in the cannabis industry: applying sommelier-style training to retail staff to enhance product knowledge and drive sales of premium, high-margin items. The article analyzes how formal education in cannabis strains, terpenes, and consumption methods can transform budtenders into trusted advisors, potentially increasing customer satisfaction and basket size. This piece from MJBizDaily highlights a strategic move toward professionalization in a competitive retail landscape. Discover the full analysis and case studies by reading the original article.
