Read original at:
hightimes.com
In an analytical piece, High Times dissects the rising tension between the alcohol industry and the cannabis beverage market. The article cites emerging research, including a study in the Journal of Psychoactive Drugs, indicating that adults who consume cannabis-infused drinks often reduce their alcohol intake. This data-driven trend, High Times argues, provides a clear economic motive for "Big Alcohol's" recent public relations efforts to highlight the potential adverse effects of cannabis. The publication frames this not as a conspiracy but as a predictable market reaction, where a competing product threatens established revenue streams. For a deeper look at the numbers and the narrative, read the full article on High Times.