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hightimes.com
In a compelling personal narrative, High Times spotlights the often-overlooked demographic of women over 60 carving out space in the cannabis industry. The article chronicles the journey of two friends who, after inventing a wellness product, navigate a market that historically hasn't marketed to or imagined their generation. Through their story, High Times reveals a growing network of older women—from retailers and educators to advocates—who are applying decades of lived experience with the plant to build businesses, foster community, and advocate for accessible education. This piece challenges the industry's youthful branding, arguing that these women are not latecomers but essential contributors arriving with invaluable perspective. Discover more about this quiet revolution in the full article on High Times.
